#DEFINEME | Empowering Women

27 Luglio 2017 by themerma

DefineMe – Empowering Women


DefineMe is my new fragrance that I receive some days ago from Jennifer.

I still haven't had the pleasure of meeting her personally.

Instead, Jennifer immediately realizes who I am and what kind of fragrance I need.
So I got SOFIA ISABEL. The scent is a free spirit that embraces life with confidence and joy.
Intoxifing notes. Sweet. Notes of free spirit
Mandarin, blackcurrant, jasmine and sugar.
INSPIRATION: Wear it to a concert or just an outing with friends. It was made with organic alcohol and coconut oil.


"You're never fully dressed without perfume "


I would like to introduce you to the history how the brand was born.

Jennifer graduated as Interior Designer and In 2011 she created her first line of candles called Pure Designs for Living.

She's then thought:

"If I can create candle scents people love, why not create fragrances with the same intention?"

So in 2015 Jennifer launched her line of DEFINEME fragrances, that every fragrance represents a different personality. Its purpose is to empowering women and the DEFINEME DOLLAR program provides 1$ of each sold bottle to girls in low income countries with the objective of help them graduate as before and become leaders as next generation.
I'm really happy to be part of sustain this cause too. ❤️



Defineme – Sostiene le Donne


Defineme è la mia nuova fragranza che ho ricevuto qualche giorno fa da Jennifer.

Ancora non ho avuto il piacere di conoscere personalmente lei .

Invece Jennifer a capito subito che persona sono e di che tipo di profumo ho bisogno .
Così ho ricevuto SOFIA ISABEL. Il profumo rappresenta un spirito libero che abbraccia la vita con confidenza e gioia.
Note intossicanti. Dolce. Note dello spirito libero
Mandarino, ribes nero, gelsomino e zucchero.
Ispirazione :
Indossalo a un concerto o semplicemente una uscita fuori con le amiche.

E stato realizzato con alcool biologico e olio di cocco.

"Non sei mai vestito completamente senza profumo" -C.JoyBellC.-

Vorrei introdurvi un po' nella storia come è nato il brand .
Jennifer sia laureata come Interior Designer , dopodiché nel 2011 ha creato una linea di candele Pure Designs for Living, molto richiesta.
Lei ha pensato :
"Se creo le candele che piacciono tanto, perché non creare anche gli profumi?"
Così nel 2015 creo la sua linea di profumi DEFINEME, dove ogni profumo rappresenta una diversa personalità.
Suo scopo nasce per sostenere le donne e con il programma DEFINEME DOLLAR.

Fornisce 1$ di ogni bottiglia venduta alle ragazze in paesi a basso reddito:

Il obiettivo è di aiutarli a laurearsi come prima e diventare leader come prossima generazione.

Sono felice come blogger di fare parte di questa iniziativa ❤️
defineme fragrancessandro ferrone dresssandro ferrone dresssandro ferrone dresssandro ferrone dressabito nero sandro ferroneVenezia sestiere cannaregio chiesa





  • Lana
    29 Luglio 2017 / Rispondi

    I’ve never heard about this brand before, but the history of the brand is so interesting. I was surprised that Interior designer started to create fragrances. Would like to try on of her creations 🙂


  • Samjah
    29 Luglio 2017 / Rispondi

    I love the packaging! It’s so elegant and fancy! It fits the dress you are wearing j. This post! I love a good perfume and this seems like it fits up my alley!

  • Sheree
    30 Luglio 2017 / Rispondi

    I love positive messages of empowering women and building each other up. The scent sounds great and I love your all black look, always so cool and sleek.

    xo Sheree

  • Gracie
    30 Luglio 2017 / Rispondi

    Love that Define Me is contributing a $1 for every bottle sold to a good cause. I love your heels – they are to die for. Perfect with your dress.



  • Thomas Falkenstedt
    30 Luglio 2017 / Rispondi

    I haven’t met Jennifer either, but I already like her. She’s a strong businesswoman who went from candles to scent and is standing up for equality between sexes. Not only that, she gives back to society too and gives girls from poor countries a chance of a better life. A great person and product!

  • Candace
    31 Luglio 2017 / Rispondi

    I always enjoy testing new fragrances and DefineMe has to be mine! Anything that has anything to do with empowering women needs to belong to me. I love that black dress you’re wearing too 🙂


  • Charissa
    31 Luglio 2017 / Rispondi

    The bottle looks super elegant and classy, so do you! The scent sounds great…. Love the heels you’re wearing by the way 🙂
    XO Charissa | ladygoldapple.com

  • Mariann Yip
    31 Luglio 2017 / Rispondi

    The packaging of that fragrance is beautiful! I am a huge fan of companies that have great causes so I love the charity aspect. Thanks for sharing!

  • Sharon Wu
    31 Luglio 2017 / Rispondi

    You look amazing dear! The packaging to that perfume is sooo pretty too — I love it. I will have to check it out as I’m looking for a new fragrance to try out 🙂 xo, sharon


  • Gina Diaz
    31 Luglio 2017 / Rispondi

    Sofia Isabel sounds like an amazing perfume. I love scents with a free spirit and that also embrace life with confidence and joy. You incredibly fabulous in black!

    xx. Gina

  • Christine Kong
    31 Luglio 2017 / Rispondi

    What a beautiful fragrance bottle but more importantly, I love that Jennifer was able to define your scent and send you something that is so fitting. You totally embrace life and show confidence and this is the scent for you! Love that she also gives back. That is amazing. xoxo, Christine

  • Jordan Chapman
    31 Luglio 2017 / Rispondi

    I love brands with a message! These two scents are perfect for the working woman, but the stories they are great perfumes. I can’t wait to check them all out myself!
    Jordan xx

  • Deddeh Howard
    1 Agosto 2017 / Rispondi

    I’m loving the name and history of this brand, never heard of it before but I have to check it out. Thanks for sharing beautiful.

  • Meg
    1 Agosto 2017 / Rispondi

    You look amazing in that dress, first of all! And that perfume looks so nice! I have to check this brand out.

  • Kate Tik
    1 Agosto 2017 / Rispondi

    Wow, this is such a cool product. I’ve never heard of anything like it before. I’ll be sure to check it out and thanks so much sharing!


  • Open Kloset
    1 Agosto 2017 / Rispondi

    Hey Dear Eva
    How you?
    The Fragrance looks so Beautiful and I am sure, Smells Amazing:)
    I am in Love with your Dress and with those heels:) so Sexy:)
    Wish you Amazing Day
    Love Open Kloset By Karina

  • Jen
    2 Agosto 2017 / Rispondi

    I really love how Jennifer gives back to the community. I love companies that do that. They want to help others and really make a change in the world. I’m glad I got to know more about Defineme. I wish I could smell the perfume!

  • marcy
    2 Agosto 2017 / Rispondi

    Im always looking to try new fragrances!!! Love the presentation and the ingredients with is made sounds great. Definitely giving a try to this fragrance babe!


  • www.samanthamariko.com
    2 Agosto 2017 / Rispondi

    This Define Me perfume is so pretty, and I love the message behind it! This is the perfect scent for you because you are such an inspiration and your style is so empowering 🙂

  • Jessie
    2 Agosto 2017 / Rispondi

    I love the design of the defineme perfume bottle. It’s so pretty and chic! I haven’t tried the fragrance yet, but from the sound of it, i can imagine it’s gonna be very nice. Would like to try it one.

    xx, Jessie

  • Jo
    2 Agosto 2017 / Rispondi

    Sounds like an amazing line of fragrances. I love the super-worthy cause that DEFINEME is connected to as well. It’s really wonderful to hear of successful women empowering other women as well as young ladies. Will definitely have to check out her perfume line.

    xo, Jo

  • michenn
    3 Agosto 2017 / Rispondi

    I am loving your strappy shoes and Jennifer sounds like a smart, strong woman who really knows how to run a business! In an industry like this, it’s nice to have those amazing positive influences.

  • Bernice
    8 Agosto 2017 / Rispondi

    The right perfume is essential for everyday life and for special occasions! I especially love very feminine florals but something subtle as it’s perfume but air freshener haha